Unleash the Power of SMS

The first text messages (SMS) were sent in 1992, when Neil Papworth, a 22-year-old software programmer, sent the first one from a PC to his friend Richard Jarvis. A year later, Nokia introduced SMS functionality with a distinctive sound to signal its arrival. From then until today, they continue to be an elementary resource as a quick and effective means of communication and as components to consider in a marketing strategy.

Next, we will explain what bulk SMS, transactional SMS and new versions of SMS such as conversational SMS, verified SMS with logo, and RC S is. We will also explain how to implement them in your company as a means of communication and how to choose the best provider for your next mobile mass communication campaign.

What does the acronym SMS mean? 

This phrase describes text messages quickly sent to someone from one mobile phone to another.

With this service, you can send 160–224 character short messages to any mobile device—including smartphones and regular cell phones. Also, they can be sent in other ways, such as:

  • From one digital phone to another.
  • From applications within a web browser.
  • From instant messaging clients.

Why use bulk SMS?

Bulk SMS, or mass SMS, are text messages swiftly and effectively sent to thousands of clients or any phone via an online platform.

These shipments are perfect for various purposes, such as SMS marketing, notifications, loyalty programs, and other omnichannel tactics to attract and keep more customers. Several factors have contributed to their increased usage in recent times, including:

  • Economic cost. Regarding calls, their cost has been low since before the digital era. Even now, sending SMS through the Internet for non-commercial purposes costs users and businesses nothing, and it’s still less expensive than using other conventional channels to reach their target audience, like Internet or television advertising.
  • Success rate. If viewed as a component of an omnichannel campaign, its open rates may be high because SMS has a 47% higher conversion rate.

How to send a mass SMS?

Although it depends on the type of provider and the technological platform available, generally, these are the steps you will need to take:

Enter destination numbers

The list of telephone numbers for sending text messages is sent or captured. This can be in CSV format, through a database, CRM, or contact list within your company’s system.

Write the message

You either write the message or use a template based on what your service provider says. When sending, remember that the character limit varies depending on the message type. You can include an image or a link to your website, address, or call to action to encourage recipients to contact you.

Review and schedule schedules 

Once the message is written, it is displayed, and its cost is reviewed. The shipment is then scheduled according to dates, times and lists.